Introduction to Content Marketing
- Content Defined
- Authentic Marketing
- Nature and Intent
II. BRAND DISCOVERY
Define your intention and unique brand story.
- Brand Intention
- Brand writing exercise
- Brand discovery worksheet
III. CONTENT STRATEGY
Communicate and connect with your audience.
- Content Process
- Content Channels (Website, Social Media, Email Newsletter, and Blog)
- Production, Tools, Calendar, and more
IV. CONTENT CREATION
Content: Production to Workflow
- Production and working with a Creative Team.
- Contracts, Image Usage and budgets.
- Step-by-step workflow for creating content for different platforms.
V. BASICS OF IPHONE PHOTOGRAPHY
Step-by-step workflow for shooting with iPhone
- Basics of Photography
- How to shoot a flat lay
- Apps and Tools for workflow
Nature and Intent - merging purpose with your authentic essence.
Create and Connect.